Squarespace to WordPress Migration
Leave Squarespace for WordPress with posts, pages, media and search rankings intact.
Squarespace users move for the same three reasons: the monthly bill on a site you already paid to build, template limits that got you to a generic look, and SEO ceilings that cap a growing business. Staying is comfortable but increasingly expensive, and the search visibility that took years to earn is exactly what a careless move loses.
Squarespace is more honest about leaving than Wix: its export produces a structured file with your pages, posts and images in an archive you can actually read and reuse. WordPress accepts and reorganizes that content into editable fields. The catch is the gap between transferable content and the template design — Squarespace layouts do not ride along, so the visual build happens on WordPress.
The usual failures: blog URLs that stop resolving, images that lose alt text, region and collection content pasted as flat pages, and the author-and-date metadata silently dropped from posts. The structure of the search you already own vanishes if nothing maps. This practice prevents it with a URL map, metadata-preserving content transfer and a rehearsed staging launch.
The engagement is inventory first, then a fixed quote — posts, pages, media and integrations counted before any number is committed. The move is rehearsed on staging, a redirect map is agreed, and DNS flips only after the destination is verified. Simple sites move in days, larger collections in a couple of weeks. Describe the site and the reply says what it takes.
The honest part
What does not transfer.
No migration moves everything. These items are rebuilt, remapped or consciously dropped — decided with you before the work starts, not discovered after launch.
- Squarespace template design and layout — the export carries content, not the visual layer, so the design is rebuilt in WordPress
- Squarespace Commerce and appointment features — rebuilt on WooCommerce or a WordPress-native equivalent
- Squarespace custom CSS tied to its template — reimplemented against WordPress markup
- Squarespace memberships and gated content behavior — recreated rather than carried
- Template-specific schema and markup — re-emitted the WordPress way
Rankings protection
SEO carried across.
A migration that loses your search traffic saved nothing. The redirect map is a deliverable, not an afterthought.
- Every indexed Squarespace URL captured before export, including collection and blog paths
- A redirect map to the new WordPress permalinks agreed before launch — rankings die at the 404s
- SEO titles and meta descriptions restored as WordPress fields so search snippets hold
- Domain re-verified in Search Console after the move and the new sitemap submitted
- Image alt text and file names preserved so image search traffic survives
- Permalink structure chosen to keep as many old URLs equal as possible
Quarterly, and only when the numbers move
Get the rate report before you negotiate.
Updated rate bands across the major stacks and regions, plus what changed and why. No other email.
Questions
Asked about Squarespace → WordPress.
Yes. Squarespace exports a structured archive containing your pages, posts and images that WordPress can genuinely reuse. That makes this move cleaner than most. What does not come across is the template design, which is rebuilt on WordPress rather than carried over.
The posts transfer with author and date metadata intact, and the rankings survive only because old URLs are mapped to new WordPress permalinks with redirects. Without that map, the traffic fades. A redirect deliverable is built into every move here.
Squarespace Commerce data can be exported, but the store itself is a platform feature and does not ride to WordPress. It is rebuilt — most commonly on WooCommerce — with products, and the catalog is migrated as part of the same inventory-driven quote.
Because the work is set by page count, media weight, posts and integrations, none of which are knowable until the archive is opened. The inventory produces the fixed quote, so you pay for reality, not estimates. Straightforward sites move in days; large collections take a couple of weeks.
Moving something else?
Every platform pair has its own traps. The hub lists all migrations this practice runs — or describe the move in the brief and the reply says what it actually takes.
Other migrations
Wix → WordPress
Move your Wix site to WordPress with clean content, working redirects and search rankings intact.
Webflow → WordPress
Move Webflow CMS content and posts to WordPress with search rankings carried across.
Joomla → WordPress
Move your Joomla site to WordPress with articles, categories and search rankings intact.
HTML → WordPress
Turn an aging static HTML site into a modern, editable WordPress build without losing rankings.
WordPress → Webflow
Move WordPress content and images to Webflow with a cleaner build and design-led future.
WordPress → Shopify
Move WordPress content or rebuild your store on Shopify with products, copy and rankings kept.