Wix to WordPress Migration
Move your Wix site to WordPress with clean content, working redirects and search rankings intact.
This is for Wix users who have outgrown the platform — the monthly cost, the lock-in, the drag-and-drop limits, or the crawl speed hurting local search. Staying is easy until it is not: Wix hosts both your site and its constraints, and the longer the site grows, the more moving it costs. Most decisions here are pushed by that rising cost of staying, and it is a fair reason to leave.
The honest mechanics matter because Wix does not hand WordPress a clean transplant. Wix publishes its pages as static output, and its export produces a content dump, not a WordPress-ready package. That means real text and media are recovered and re-entered into WordPress fields manually, page by page — which is why this is operator work, not an import-button job.
What usually goes wrong is predictable and preventable: blog URLs change and rankings 404, meta titles and descriptions get left behind, images lose their alt text, and Wix app features (forms, bookings, stores) silently stop working because nothing on the destination replaces them. This practice prevents it with a redirect map, field-level content transfer, and an inventory before a single line is moved.
Engagement runs inventory → fixed quote → staging → redirect map → launch. Content and product count are laid out first, so you get a real figure instead of a guess, then the move is rehearsed on staging before DNS flips. Simple sites move in days; large catalogs take weeks — both quoted after the inventory, never before it. Describe the site and the reply says what it actually takes.
The honest part
What does not transfer.
No migration moves everything. These items are rebuilt, remapped or consciously dropped — decided with you before the work starts, not discovered after launch.
- Wix drag-and-drop layouts — the export is static output with no design layer to inherit, so the look is rebuilt in WordPress
- Wix apps and integrations (Wix Stores, Wix Bookings, Wix Events, Wix Forms) — platform-only features recreated or replaced on the destination
- Wix-injected schema and behaviors that ran on Wix server hosting
- Wix server-side form submissions and anything whose logic lived in the Wix editor
- Dynamically rendered Wix theme behavior — recreated in WordPress rather than carried over
Rankings protection
SEO carried across.
A migration that loses your search traffic saved nothing. The redirect map is a deliverable, not an afterthought.
- Every current Wix URL captured before export — Wix patterns include query strings and "single-post" paths that need explicit mapping
- A redirect map built before launch from old Wix URLs to the new WordPress permalinks; rankings die at the 404s
- Titles and meta descriptions recreated as WordPress fields, not pasted as body text
- Domain re-verified in Search Console after the DNS move and a fresh sitemap submitted
- Image file names and alt text preserved where possible so image search traffic survives
- Same HTTPS posture kept, and any Wix free-subdomain quirks resolved at capture
Quarterly, and only when the numbers move
Get the rate report before you negotiate.
Updated rate bands across the major stacks and regions, plus what changed and why. No other email.
Questions
Asked about Wix → WordPress.
No. Wix exports a static content dump, not a WordPress package. Real text and media are recovered and entered into WordPress fields manually. That is slower but why the result is clean, editable content rather than a broken import. The inventory sizes this accurately before you commit.
Only if they are mapped. Wix URL patterns (query strings, single-post structures) rarely match WordPress permalinks, so redirects are built for every old URL that carries traffic. The redirect map is a deliverable of this migration, agreed before launch, not discovered after rankings drop.
Wix apps do not transfer because their logic lived on Wix servers. The history can be exported as data, and the features are rebuilt on WordPress-native or properly integrated replacements — the booking or form continues, designed to match the destination rather than silently breaking.
Because honest pricing depends on the page count, product count, media weight and integrations — none knowable until the site is laid out. The inventory produces the fixed quote, so you are not paying for guesses or padding. Simple Wix sites move in days; large ones take weeks; the number follows the reality.
Moving something else?
Every platform pair has its own traps. The hub lists all migrations this practice runs — or describe the move in the brief and the reply says what it actually takes.
Other migrations
Squarespace → WordPress
Leave Squarespace for WordPress with posts, pages, media and search rankings intact.
Webflow → WordPress
Move Webflow CMS content and posts to WordPress with search rankings carried across.
Joomla → WordPress
Move your Joomla site to WordPress with articles, categories and search rankings intact.
HTML → WordPress
Turn an aging static HTML site into a modern, editable WordPress build without losing rankings.
WordPress → Webflow
Move WordPress content and images to Webflow with a cleaner build and design-led future.
WordPress → Shopify
Move WordPress content or rebuild your store on Shopify with products, copy and rankings kept.