Web development for SaaS companies
The two builds every SaaS company owes — marketing site and product — what each really costs, where the money leaks, and what to demand from either engagement.
Bands are editorial estimates, Q2 2026 — same method as the rate benchmarks. Your quote is scoped to your actual project.
Every SaaS company is paying for two different websites whether it admits it or not: the marketing site that sells the product, and the product itself — signup, billing, onboarding, the app shell. They share a domain and almost nothing else. Confusing the two is how SaaS web budgets double silently.
A serious SaaS marketing site — the one that has to carry paid traffic and position against funded competitors — lands in the $6,000–20,000 band: fast, clean, with pricing pages and integration pages that answer buyer questions without a demo. Product work is feature-shaped: auth and billing are well-trodden, workflows are quoted individually, and iteration cadence matters more than any single launch date.
The specific trap for SaaS: the docs and onboarding gap. Teams budget for the app and the marketing site, then discover that documentation, changelogs and in-product onboarding are also web work — usually right when trial conversion needs them. Scope them deliberately, even if "later" is the honest answer.
Quarterly, and only when the numbers move
Get the rate report before you negotiate.
Updated rate bands across the major stacks and regions, plus what changed and why. No other email.
Questions
Asked about hiring for saas.
For the marketing site: a frontend-leaning developer or designer-developer — it is a speed and polish problem. For product work: full-stack, because the value is in seams nobody sees — auth, billing, data model, permissions. If you can only afford one hire first, fund the product side and keep the marketing site on a lean, fast stack until revenue argues otherwise.
Shared design tokens — colors, type, spacing as named values both builds consume — plus an owner for each surface. The failure pattern is marketing shipping a redesign the app never inherits, until signup feels like walking between two companies. A small component and token discipline at the start costs days; fixing divergence later costs quarters.
Built on managed services — the standard, audited providers — account systems and subscription billing for a straightforward B2B SaaS typically land in the low five figures as part of an MVP build. The number moves with complexity: SSO, seats and roles, usage-based pricing, metering. What never varies: hand-rolling payment and identity logic is the most expensive "saving" in SaaS.
Only when the marketing site is already a bottleneck — slow, unmanageable, or blocking campaigns. Sharing a framework buys developer convenience, not customer value, and marketing pages usually win the speed game as mostly-static HTML. Decide by metrics: LCP, conversion, time-to-publish. Not by architectural tidiness.
Send the brief. Get a real number for your saas project.
Scoped quote within two business days. If it's not a fit, you keep the scope and the numbers.
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