WordPress to Shopify Migration
Move WordPress content or rebuild your store on Shopify with products, copy and rankings kept.
This direction has two distinct audiences: a WordPress content site that also wants the Shopify brand and marketing rails, and a WordPress/WooCommerce store moving operations to Shopify’s hosted platform. Both come for the same reason — Shopify takes the hosting, payments, security and app maintenance off the team and gets a store live faster with fewer moving parts.
The honest mechanics split the work. A WordPress blog moves as posts and copy re-entered into Shopify’s blog and pages. A store is a separate and bigger job: products, variants and customers are exported as CSV from WooCommerce and imported into Shopify, while Shopify themes, checkout and apps are configured fresh. Content and products move; WordPress theme code and plugins do not.
The failures concentrate in the products and the URLs. Catalogs with variants, custom fields and bundled products paste badly into Shopify defaults; WooCommerce product URLs do not match Shopify’s; and images, alt text and rankings are easy to lose. A careful move normalizes the product data first, maps every URL, and rebuilds the store logic on Shopify properly.
Engagement runs inventory → fixed quote → staging → redirect map → launch — pages, products, variants and integrations counted before any price. Small sites and starter stores move in days; large catalogs take weeks, always quoted after the inventory. Describe the move and the reply says what it takes.
The honest part
What does not transfer.
No migration moves everything. These items are rebuilt, remapped or consciously dropped — decided with you before the work starts, not discovered after launch.
- WordPress theme design and layout — rebuilt with a Shopify theme rather than inherited
- WordPress page-builder and plugin behavior — recreated as Shopify apps or features
- WooCommerce-specific logic (custom product types, complex shipping rules) — rebuilt on Shopify discounts, apps or custom work
- WordPress custom PHP and integrations — replaced with Shopify apps or APIs
- "Plugins do it" assumptions — each re-planned against what Shopify actually handles natively
Rankings protection
SEO carried across.
A migration that loses your search traffic saved nothing. The redirect map is a deliverable, not an afterthought.
- Every indexed WordPress and WooCommerce URL captured before export
- A redirect map to the new Shopify paths agreed before launch — rankings die at the 404s
- Titles and meta descriptions carried over into Shopify SEO fields
- Domain re-verified in Search Console after the move and the new sitemap submitted
- Image alt text and file names preserved so image and product search traffic holds
- Canonical and structured product data re-emitted the Shopify way
Quarterly, and only when the numbers move
Get the rate report before you negotiate.
Updated rate bands across the major stacks and regions, plus what changed and why. No other email.
Questions
Asked about WordPress → Shopify.
Both, and the price differs sharply. A content site moves as posts and copy into Shopify’s blog and pages — a lighter job. A WooCommerce store is bigger: products, variants, customers and orders export as CSV and rebuild on Shopify. The inventory separates them so you are quoted for the work you actually need.
Yes, if the data is cleaned first. WooCommerce exports to CSV, but variants, custom fields and bundled products translate poorly into Shopify defaults unless normalized. This practice normalizes the export before import, so products land complete rather than pasted-in-broken.
Only with a redirect map. WordPress and WooCommerce URL patterns rarely match Shopify’s, and product URLs are often the highest-value pages on the site. Every indexed address is captured and mapped before launch so traffic carries across rather than 404ing.
Because moving a blog and rebuilding a store are different jobs with different costs, set by page count, product count, variants and integrations. The inventory produces the fixed quote, so you pay for the real scope. Simple moves take days; large catalogs take weeks — priced after reality, not before it.
Moving something else?
Every platform pair has its own traps. The hub lists all migrations this practice runs — or describe the move in the brief and the reply says what it actually takes.
Other migrations
Wix → WordPress
Move your Wix site to WordPress with clean content, working redirects and search rankings intact.
Squarespace → WordPress
Leave Squarespace for WordPress with posts, pages, media and search rankings intact.
Webflow → WordPress
Move Webflow CMS content and posts to WordPress with search rankings carried across.
Joomla → WordPress
Move your Joomla site to WordPress with articles, categories and search rankings intact.
HTML → WordPress
Turn an aging static HTML site into a modern, editable WordPress build without losing rankings.
WordPress → Webflow
Move WordPress content and images to Webflow with a cleaner build and design-led future.