Website Redesign
Redesigns without the classic catastrophe: rankings preserved, URLs mapped, and the new site actually faster than the old one.
Most redesign horror stories are the same story: the new site shipped, nobody mapped the old URLs, and half the search traffic evaporated in a month. Redesign work here treats rank preservation as a launch gate, full redirect mapping, content parity checks, and performance that beats the old site, verified before switch-over.
Common triggers: a site that looks dated against newer competitors, conversion that has slid for two quarters, a rebrand, or a platform change bundled into the redesign.
Questions
Asked about redesign.
A disciplined redesign preserves them: every URL mapped, content parity maintained, redirects in place at launch, and performance improved. The monitoring window catches anything that slips. What kills rankings is the improvised version of this process.
Scope is yours: same platform new skin, platform change, or full rebuild. The redirect and content-parity discipline applies at every level, the size of the change does not change the safety process.
Yes, WordPress, Shopify, Webflow and custom stacks. When the platform itself is the constraint, the honest recommendation includes what a move would cost and return.
Related services
Website Migration
Platform moves with the boring parts done obsessively: every URL mapped, every rank defended, cutover rehearsed.
Website Design
Design decisions tied to what each page must achieve, not decoration applied after the fact.
Website Speed & Performance
Speed work with numbers attached: budgets agreed upfront, real-device measurements, before/after evidence in the handover.
Website Redesign (overview)
Your site had one job. If it's not doing it, a redesign is cheaper than another year of waiting.
Redesign is not decoration. It is rebuilding a website that stopped earning - same business, new engine. The signs are familiar: it looks 2016 on a 2026 phone, takes eight seconds to load, can't be edited, ranks for nothing, and produces an enquiry a month by accident.
What we keep, what we kill
- Keep: your content assets (real photos, real copy where it works), URLs that rank, integrations that function.
- Fix: structure, speed, mobile UX, calls to action, forms that actually reach you, the CMS.
- Kill: dead pages, auto-generated filler, plugin graveyards, the carousel nobody watched.
Rankings survive redesigns when redirects and structure are handled properly - that's part of the job, not an upsell.
When a redesign is the wrong answer
If the site is structurally fine but invisible, you need growth work, not a rebuild. If it was generated with an AI tool and never finished, AI rescue is faster and cheaper. We say so instead of selling a rebuild.
What it costs
Redesigns price like builds - by what the new site does. Typical business redesigns land in the same band as a new business website; the calculator itemises yours. Content migration, redirect mapping and launch-day checks are included in every quote.