Written for buyers. Nothing here sells retainers.
Guides that answer where hiring goes wrong, a glossary that translates the sales call, checklists that survive launch week, and a brief template that gets quotable replies. No blog, no newsletter funnel pretending to be articles — one email signup on this whole page, and that is the quarterly rate report.
Guides
The long answers.
What a website really costs in 2026
Honest 2026 website cost breakdowns for five project sizes — including the line items nobody quotes for upfront.
BriefsHow to write a brief developers can quote
The six questions every developer asks anyway — answer them upfront and get real quotes instead of more questions.
Vetting14 questions that expose a weak developer
The vetting call, scripted: 14 questions with what a good answer sounds like and the three red flags that end evaluations.
ContractsWho owns the code you paid for?
IP assignment, repository access, milestone payments and the five clauses that decide who actually owns your website.
Glossary — 42 terms in plain English
Every term a developer says on a sales call, with what each one means for your budget and risk.
Website launch checklist
The pre-launch, launch-day and week-one checks that separate clean launches from firefight — content, forms, redirects, analytics, speed and the legal minimum.
Ecommerce launch checklist
Store-specific launch checks: real-payment checkout tests, tax and shipping zones, transactional email, catalog hygiene and the post-launch watch that protects revenue.
WordPress security checklist
The WordPress hardening list in order of impact: updates, tested restores, least-privilege accounts, 2FA and the monitoring that catches what slips through.
SEO checklist at launch
What "SEO included" should mean in any build: titles, structure, canonical URLs, sitemaps, schema, speed and the technical minimum that earns — not promises — rankings.
Website brief template
A free, no-email brief template built around the six questions developers ask anyway. Fill it in one pass and every quote you get back is comparable.
Quarterly, and only when the numbers move
Get the rate report before you negotiate.
Updated rate bands across the major stacks and regions, plus what changed and why. No other email.