Mobile app or website?

The short answer

Websites are universal - no install, instant updates, one build. Apps earn their cost with repeat engagement and device features. Most ‘we need an app’ conversations resolve into a fast site plus a PWA at a fraction of the cost.

How to actually decide

• Daily-use reality: would buyers open it weekly?
• Update economics on each platform.
• Discoverability: apps are found in stores; sites are found in search.

What we recommend

The long-form answer lives in questions; the honest default is the web-first build until usage data argues otherwise. Both sides of this comparison are builds we deliver - which is exactly why the recommendation above has no sales angle. Itemise your stack in the calculator, or get-quote.