SEO, done at the build layer.
Audits a developer can execute, Core Web Vitals fixed against field data, schema that survives Google's parser, migrations that keep their rankings — and no ranking guarantees, because Google itself says nobody honest sells them.
The honest framing, first. Most SEO money is wasted at the layer nobody audits: the theme, the templates, the redirect maps, the schema duels between plugins. The work here is developer-side SEO — the technical foundation your content and links actually stand on — priced as fixed projects, with monthly retainers only where recurring work genuinely exists. And when the finding is "the theme is the ceiling" or "this needs a rebuild, not a retainer," the report says exactly that. Direct contact if you already know what you need.
Diagnose first
Technical SEO Audit
An audit that ends in a prioritized fix list a developer can actually execute — crawl traps, indexation wounds, slow templates, broken schema — sequenced by what moves revenue, not by tool severity labels.
Core Web Vitals Optimization
Core Web Vitals fixed against real field data — LCP, INP, CLS at the template layer — by the developer who ships the changes, with before/after numbers you can check in your own Search Console.
Schema Markup Implementation
Schema emitted once at the template layer, validated against Google's actual parser — product, article, FAQ, local, organization — instead of three plugins each guessing half of it.
SEO Penalty Recovery
Traffic fell off a cliff and nobody can say why. Recovery starts with a diagnosis that names the actual trigger — not a month of generic "best practices" while the losses compound.
Platforms and programs
WordPress SEO
WordPress SEO that fixes the theme, the plugins and the templates — not a retainer that reports on them monthly. Project-priced fixes first; ongoing work only where it earns its keep.
Shopify SEO
Shopify SEO that works where the platform lets you: theme speed, product schema, collection architecture, facet handling — and an honest list of what Shopify structurally cannot do.
Ecommerce SEO
Ecommerce SEO where it is actually decided: catalog architecture, canonical policy, crawl budget and product schema — so five thousand SKUs are five thousand pages Google can index, not five thousand duplicates it ignores.
Local SEO
Local SEO as a one-time technical setup: profile, citations, NAP consistency, local schema — then an honest list of what little actually recurs, instead of a permanent retainer for a solved problem.
SEO-Safe Website Migration
The SEO layer of a site migration executed by the developers doing the move — redirect maps built page-by-page, equity audited, rankings monitored before and after — not a bolt-on checklist from a third party.
Platform moves with rankings on the line also have a dedicated migrations section — the two scopes overlap deliberately. AI-answer visibility (AEO) lives in the AI section.
What this section deliberately does not sell. Content calendars, AI-generated page farms and keyword-stuffed copy — because engines and humans both penalise them, and they are against the rules of this practice. Link building, link schemes and PBN rentals — because bought links are liabilities wearing a costume, and the defensible version (work worth citing, plus outreach to people who might cite it) is earned by the site itself. Ranking guarantees — because Google says nobody honest sells them. If you are looking for those, this is not the right shop, and saying so plainly is cheaper for both of us than a retainer built on them.
Also wired properly: measurement. SEO work without clean measurement is guessing with extra steps. GA4 and Search Console installed and verified, conversion events that match how the business actually earns, internal search and form tracking, a one-page dashboard you can actually read. Setup runs $500–$1.5k for most sites — ask about measurement setup or fold it into any engagement above.
Not sure which of these you need? Start with the audit.
The technical audit reads the site and writes down what is broken, what it costs, and the order to fix it — the cheapest insurance against shipping the wrong SEO work, from anyone.