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Glossary

Schema / structured data

Machine-readable labels on your content that tell Google exactly what a page is - a product, a doctor, an event. Rich results start here.

Schema / structured data

Machine-readable labels on your content that tell Google exactly what a page is - a product, a doctor, an event. Rich results start here.

On a call, we’d say it exactly like this. If any proposal we send uses a term you don’t know, it’s defined in the same document - that’s a house rule.

Questions about your own site? Audit my website or get website cost.

Put it to work

Seeing these terms on real quotes and real sites is where they stick. The rate benchmarks show what the work costs, the cost calculator prices your project, and the free tools let you audit your own site in minutes.