Web development for salons & spas
Salon and spa websites: booking-first service menus, stylist profiles that build a following, gift-card and product ecommerce, and local search that owns the neighborhood.
Bands are editorial estimates, Q2 2026, same method as the rate benchmarks. Your quote is scoped to your actual project.
Salon and spa sites sell time and trust: the service menu presented beautifully, booking that works at midnight, and stylist profiles that build the personal following that keeps chairs full. The build is booking-first, the same discipline as the booking engines pattern, wired to the salon-management platform already running the chairs.
Service menus do double duty: they answer the prospect's questions (duration, price, what is included) and they carry local search. Structured properly, each service category is a landing page, and the SEO layer makes "balayage near me" your page instead of the competitor's.
The ecommerce layer is the quiet revenue: gift cards (the highest-margin sale in the building), retail products, and aftercare add-ons, sold online, redeemable in person. The Stripe integration pattern handles the payment side; the platform connection keeps inventory honest.
Visual content is the brand: real work, real space, real team. Gallery and social integration are built in, the Instagram feed is the portfolio the client already updates.
Quarterly, and only when the numbers move
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Updated rate bands across the major stacks and regions, plus what changed and why. No other email.
Questions
Asked about hiring for salon & spa.
Both, connected, the site's booking button deep-links into the salon-management platform's flow so there is one calendar. What matters is that the midnight booker never has to call; the platform handles the schedule, the site handles the discovery and the handoff.
They are among the highest-margin sales a salon makes, and online purchase with instant delivery captures the birthday-and-holiday demand that otherwise dies at closing time. The build covers purchase, delivery and redemption tracking.
The gallery is built to ingest from the salon's existing Instagram flow, structured so posting there feeds the site. One workflow, two audiences, zero extra photography shoots.
Booking integration, service menus, gift cards and local SEO typically land in the $1.5k–9k band. The calculator prices a configuration; the brief starts it.
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