Question
How does cash on delivery work for online stores?
The buyer orders, you ship, the courier collects cash and settles to you minus fees - answered honestly for Northeast India businesses.
The straight answer
The buyer orders, you ship, the courier collects cash and settles to you minus fees. In much of this region COD is the majority of orders - which makes an RTO (returned-to-origin) strategy part of the store, not an afterthought.
In this region: In this region the store lives or dies on COD behaviour, UPI reliability and honest shipping - buyers here are pragmatic, and the store must be too. stores and payment integration connect this to the rest of the work.
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