Question
How often should a website be redesigned?
Redesign cycles explained - what actually ages on a website, the 3-5 year rule, and when to redesign vs refresh.
The straight answer
The 3-5 year rule holds for looks; the underlying engine ages faster. Redesign when: mobile experience embarrasses you, the design reads as pre-2020, or enquiries have stalled. Refresh (cheaper) when: content is fine but the skin is tired. Never redesign without: a redirect map, content preservation, and Search Console watch after launch. The full redesign guide.
What it costs
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