Question
What is a 404 error?
The page-not-found message: the link works but nothing is there - answered honestly for Northeast India businesses.
The straight answer
The page-not-found message: the link works but nothing is there. A few are unavoidable; a growing pile means broken menus, dead links and abandoned pages - all visible to buyers and to Google. Redirects and cleanup fix the pile.
In this region: For a business in this region, the advantage is plain: most local competitors treat SEO as a one-time listing. The one doing the small monthly work owns the market. local SEO and the audit connect this to the rest of the work.
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