Question
What is A/B testing?
Two versions, split traffic, measure which converts better - answered honestly for Northeast India businesses.
The straight answer
Two versions, split traffic, measure which converts better. Honest when the numbers are real; theatre when nobody had the traffic to prove anything. For most regional sites: make the known fix, not the coin flip.
In this region: Every channel decision becomes arithmetic once tracking is honest: cost per enquiry, close rate, lifetime value. Until then it is all opinion. conversion fix and content marketing connect this to the rest of the work.
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