Question
What is attribution?
Working out which touchpoint deserves credit for an enquiry - the ad, the search, the WhatsApp forward - answered honestly for Northeast India businesses.
The straight answer
Working out which touchpoint deserves credit for an enquiry - the ad, the search, the WhatsApp forward. Perfect attribution is fiction; labelled links and disciplined tracking get you honestly close.
In this region: Every channel decision becomes arithmetic once tracking is honest: cost per enquiry, close rate, lifetime value. Until then it is all opinion. Google Ads add-on and lead generation connect this to the rest of the work.
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