Question
What is media buying?
Negotiating and purchasing ad placements - Google, Meta, local portals, print companions - answered honestly for Northeast India businesses.
The straight answer
Negotiating and purchasing ad placements - Google, Meta, local portals, print companions. The craft is in the arithmetic: cost per outcome by channel, not rapport with salespeople.
In this region: Every channel decision becomes arithmetic once tracking is honest: cost per enquiry, close rate, lifetime value. Until then it is all opinion. Google Ads add-on and lead generation connect this to the rest of the work.
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