Question
What is performance marketing?
Advertising measured by actions - enquiries, bookings, orders - not by impressions or applause - answered honestly for Northeast India businesses.
The straight answer
Advertising measured by actions - enquiries, bookings, orders - not by impressions or applause. Spend follows evidence: cost per lead known, channels compared, losers cut. The only honest way to run a budget.
In this region: Every channel decision becomes arithmetic once tracking is honest: cost per enquiry, close rate, lifetime value. Until then it is all opinion. Google Ads add-on and lead generation connect this to the rest of the work.
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