Question
What is retargeting (and remarketing)?
Showing follow-up ads to people who already visited - answered honestly for Northeast India businesses.
The straight answer
Showing follow-up ads to people who already visited. Two names, one idea: the second look that closes. Cheap and effective - and it only works if the first landing page did its job.
In this region: Every channel decision becomes arithmetic once tracking is honest: cost per enquiry, close rate, lifetime value. Until then it is all opinion. Google Ads add-on and lead generation connect this to the rest of the work.
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