Question
What is ROAS in advertising?
Return on ad spend: revenue divided by spend - answered honestly for Northeast India businesses.
The straight answer
Return on ad spend: revenue divided by spend. The number that turns marketing arguments into arithmetic - and the reason every campaign here ends in a cost-per-enquiry sentence.
In this region: Every channel decision becomes arithmetic once tracking is honest: cost per enquiry, close rate, lifetime value. Until then it is all opinion. Google Ads add-on and lead generation connect this to the rest of the work.
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