Fixed price or hourly for a site?

The short answer

Fixed price for defined scope; hourly for genuinely open-ended work. Most website projects are definable - which makes fixed with written scope the buyer’s friend, and open-ended hourly the vendor’s.

How to actually decide

• Is the scope truly definable at kickoff?
• What happens when either side wants changes?
• Who carries the risk of misestimation?

What we recommend

Fixed price with a written proposal and named milestones - the standard here, and the terms that make both sides honest. Both sides of this comparison are builds we deliver - which is exactly why the recommendation above has no sales angle. Itemise your stack in the services, or redesign.