Marketplace or your own website?

The short answer

Marketplaces bring traffic and take margin, data and the customer. Your own store builds the asset. The working pattern: marketplace for discovery volume, own store for the relationship and repeat sales.

How to actually decide

• Margin math at your price points.
• Who owns the buyer after the first sale?
• Rules risk: one policy change rewrites your business.

What we recommend

Stores built here ship with marketplace sync on the roadmap - both channels, one inventory truth. Both sides of this comparison are builds we deliver - which is exactly why the recommendation above has no sales angle. Itemise your stack in the ecommerce development, or store cost.