Organic SEO or paid ads?

The short answer

Ads buy this month’s enquiries; SEO builds the asset that lowers next year’s cost per lead. The honest sequence for most budgets: ads to prove demand now, organic compounding underneath so the rent does not last forever.

How to actually decide

• How urgent is the enquiry flow - this week or this quarter?
• What is the lifetime value of one customer?
• Who does the monthly compounding work?

What we recommend

Both channels are run here, so the recommendation is arithmetic: cost per enquiry now versus asset value later. Both sides of this comparison are builds we deliver - which is exactly why the recommendation above has no sales angle. Itemise your stack in the lead systems, or content marketing.