Comparison
Website or just a Google profile?
Website or just a Google Business Profile?
The short answer
A profile alone is a billboard with no land - it wins map calls but converts nothing deeper. A website plus a fed profile wins both the map pack and the searches profiles never answer: costs, comparisons, services.
How to actually decide
- Do buyers in your trade search questions or just names?
- Where do profile clicks land with no site?
- Who feeds the profile monthly?
What we recommend
The profile is mandatory either way. The website is what turns attention into enquiries - the pairing is the strategy. Both sides of this comparison are builds we deliver - which is exactly why the recommendation above has no sales angle. Itemise your stack in the local SEO, or GBP setup.
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