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AI Overviews are eating clicks - what a services site does about it
AI Overviews are eating clicks - what a services site does about it - the practical, numbers-first take for services sites, from a practice that publishes its rate bands.
Google answers more queries directly in AI Overviews, and informational clicks keep shrinking. The response for a services site is structural: pages that answer buying questions, not generic ones, plus channels you own - WhatsApp, email, direct. This site is built that way on purpose: every page funnels to a scoped quote instead of a blog scroll.
What this means for your site
The practical version, no tactic theatre: the pages that answer real buyer questions, built fast, structured for crawlers and AI answers alike, with a funnel that works - calculator first, published bands always, WhatsApp one tap away, and a written quote in two days. If the current site cannot do that, the services page is where the rebuild starts.
Working on exactly this? Get a scoped quote, two minutes now, a written answer with price and timeline in two days.