The honest INR bands
A landing page is a single-purpose page built around one action: sign up, book, buy, enquire. From the calculator's bands:
| Landing page scope | Honest band (INR) | Timeline |
|---|---|---|
| Campaign page on your existing site | ₹45,000 – ₹1,13,000 | 1–2 weeks |
| Standalone page with custom design + copy support | ₹68,000 – ₹1,70,000 | 1–3 weeks |
| Page + A/B variants + analytics events | ₹90,000 – ₹2,00,000 | 2–4 weeks |
Why the ₹5,000 landing page does not convert
A ₹5,000 page is a template with your headline pasted in. What actually drives conversion: message match between ad and page, one action with no competing links, load speed under two seconds on mobile, proof placed where doubt appears, and a form that asks for nothing you do not need. Each of those is craft, and the craft is the product.
What a proper landing page build includes
- Message match with your campaign: same promise, same words, zero navigation leaks.
- Copy structure that answers the buyer's objections in order, not your company's org chart.
- Mobile-first layout: most campaign traffic is mobile, most budgets die there.
- Speed work: every 100ms of delay is measurable money on paid traffic.
- Analytics events so you know form starts vs completions, not just visits.
When a landing page is the wrong purchase
If your main website is weak, a brilliant landing page pours paid traffic into a leaky funnel: visitors click through to the main site and leak. Sequence matters: fix the core site first or run the campaign fully self-contained with no exit links.
The ROI arithmetic
A ₹75,000 landing page that lifts conversion from 2% to 5% on ₹2,00,000/month of ad spend pays for itself in the first month, then keeps paying. The same page on ₹20,000/month of spend takes a year. Size the build to the traffic, not the other way around. Or run your numbers in the cost calculator and bring the bands to whoever you hire.