The honest INR bands
Redesign quotes conflate three different jobs: a visual refresh, a structural rebuild, and a platform replacement. Here are the senior-independent bands from the calculator:
| Redesign scope | Honest band (INR) | Timeline |
|---|---|---|
| Visual refresh (same structure, new skin) | ₹56,000 – ₹2,05,000 | 2–4 weeks |
| Full redesign (new IA, new design, same platform) | ₹90,000 – ₹3,60,000 | 3–6 weeks |
| Redesign + platform migration | ₹1,70,000 – ₹6,80,000+ | 6–12 weeks |
A redesign band is usually 60–80% of a new-build band for the same page count: the content exists, but every page still needs remapping, redesigning and re-testing.
When to redesign at all
Redesign when the site fails at a job: leads stopped converting, mobile is unusable, the brand outgrew the design, or the platform is unfixable. Do not redesign because a competitor launched something shiny or because a design is older than three years. The best redesign budget is the one you spend on a site that already earns.
The migration costs nobody budgets
- URL mapping and redirects: every existing URL needs a destination. Miss these and years of search equity evaporates. This is engineering, not an afterthought.
- Content rebuild: old pages rarely lift-and-clean. Budget content hours per page.
- SEO preservation: titles, schema, sitemaps, Search Console monitoring post-launch. See the migrations desk.
- Staging and cutover: you should use the new site on staging for at least a week before launch.
Red flags in redesign quotes
- No mention of your existing URLs or redirects anywhere in the proposal.
- "We will handle the content" with no content line item.
- A redesign quote that never asks why the current site underperforms.
- Same-price promises for redesign plus replatform plus content. One of the three is being faked.
Start with the diagnosis
Press the calculator into redesign mode for the band, then demand a written redirect map and staging plan with any quote. A redesign that preserves and improves your search presence is an investment; one that wipes it is a donation to your competitors.