SEO · angle
INP is the Core Web Vitals metric that reflects real users
INP is the Core Web Vitals metric that reflects real users - the practical, numbers-first take for services sites, from a practice that publishes its rate bands.
Interaction to Next Paint measures what users feel: how fast the page responds when they tap. Long tasks and third-party scripts kill it. The performance work on this site targets field data from Search Console, not lab scores.
What this means for your site
The practical version, no tactic theatre: the pages that answer real buyer questions, built fast, structured for crawlers and AI answers alike, with a funnel that works - calculator first, published bands always, WhatsApp one tap away, and a written quote in two days. If the current site cannot do that, the services page is where the rebuild starts.
Working on exactly this? Get a scoped quote, two minutes now, a written answer with price and timeline in two days.