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Technical SEO is a developer job, not a plugin tab

Technical SEO is a developer job, not a plugin tab - the practical, numbers-first take for services sites, from a practice that publishes its rate bands.

Crawlability, canonicals, Core Web Vitals, sitemap architecture - these live in the build. Plugin tabs can describe problems; they cannot restructure a build. The SEO services here are delivered from the code up.

What this means for your site

The practical version, no tactic theatre: the pages that answer real buyer questions, built fast, structured for crawlers and AI answers alike, with a funnel that works - calculator first, published bands always, WhatsApp one tap away, and a written quote in two days. If the current site cannot do that, the services page is where the rebuild starts.