SEO · angle
Schema markup: the part developers do and marketers describe
Schema markup: the part developers do and marketers describe - the practical, numbers-first take for services sites, from a practice that publishes its rate bands.
Service, FAQ, breadcrumb and organization schema are code-level work. When they validate and match visible content, they feed rich results and AI answers. When a plugin mangles them, they feed nothing. Schema belongs in the build, not in an afterthought plugin.
What this means for your site
The practical version, no tactic theatre: the pages that answer real buyer questions, built fast, structured for crawlers and AI answers alike, with a funnel that works - calculator first, published bands always, WhatsApp one tap away, and a written quote in two days. If the current site cannot do that, the services page is where the rebuild starts.
Working on exactly this? Get a scoped quote, two minutes now, a written answer with price and timeline in two days.