The website content checklist: everything a

Buyers arrive with questions. Every one your site leaves unanswered is a reason to leave - and they leave quietly, without telling you. Here are the twenty questions every business website must answer. Run your own site against them tonight; the gaps are your content roadmap.

The offer

1. What exactly do you do - in one plain sentence a stranger understands? 2. Who is it for - and who is it NOT for? 3. What makes you different - provable, not adjectives? 4. What does it cost - honest ranges; pages that hide price lose the searches that include it? 5. How long does it take?

The proof

6. Have others trusted you - reviews, testimonials with names? 7. Can I see the work - photos, case stories, before-and-afters? 8. Who is behind this - real faces, real names? Anonymous sites read as risks. 9. Any numbers - projects, years, customers, districts served? 10. What do answers to problems look like - do you show how you handle things going wrong?

The process

11. How does working with you start - what happens in the first conversation? 12. What do you need from the customer? 13. What are the steps and timeline? 14. What happens after delivery - support, maintenance, a named human?

The logistics

15. Where are you - service area, address, map? 16. How do I reach you - WhatsApp, phone, form that works? 17. When are you available? 18. What regions do you serve - and which do you not?

The trust residue

19. Is the site itself credible - fast, working forms, HTTPS, no broken things? (The site is your sample work whether you like it or not.) 20. Is anything embarrassing - expired offers, old dates, “coming soon” pages from 2019?

Score yourself: every yes is a working salesperson; every no is a leak. Most sites answer fewer than twelve. Ours answers all twenty - browse the sitemap and see. Want yours audited against the list? The site teardown does exactly that, in writing, free.